Apply the Blake Mouton Managerial Grid in 3 Easy Steps
Similar to the way we can gain some critical insight into our personality types using Myers-Briggs or our work styles using DISC, the Blake Mouton Managerial Grid was designed to help us understand our leadership styles.
The basic idea is that managers’ level of concern for people is measured against their concern for production.
On the grid, there are 5 leadership styles outlined. There are also 2 more styles that were added to the model.
The Model
The Indifferent (Impoverished) – This leadership style features low production and low concern for people. This means that not much work is getting done and the workers are not provided with an environment that is motivating or rewarding.
The Accommodating (Country Club Style) – This leadership style features high concern for people and low concern for production. While the work environment may be enjoyable, production suffers as a result of the lack of leadership.
The Dictatorial (Produce or Perish) – This leadership style features high concern for production and low concern for people. In this work environment, the needs of the employees are always secondary to the bottom line. These managers are autocratic, with strict work rules, and they prefer to use punishment to control their employees.
The Status Quo (Middle-of-the-Road) – This leadership style features medium production and medium concern for people. Leaders who use this style are often satisfied with average production and might even believe this is the most that can be expected.
The Sound (Team Style) – This type of leadership style features high production and high concern for people. Team style managers ensure employees understand and contribute to the direction of the company. This is an environment where people’s needs are met and production goals are reached.
Not on the grid:
The Opportunistic Style : This type of leadership style features exploitation and manipulation. This style does not have a position on the grid because this type of manager adopts behaviours that net the greatest personal benefit.
The Paternalistic Style : This type of leadership style features praise and support, but discourages challenges to their own thinking. This style does not have a fixed place on the grid as well.
Disc Personality Types - News
Similar to the way we can gain some critical insight into our personality types using Myers-Briggs or our work styles using DISC, the Blake Mouton Managerial Grid was designed to help us understand our leadership styles.
We would be disc golf gurus. But what we found is that we have become experts in people, relationships and conflict resolution. Organizing leagues that are designed to connect people has allowed us to learn which personality types mix well.
Salcido is a work-at-home dad with an Internet marketing business who works on the side as a disc jockey, while his wife, Rosalva, is a registered nurse and works daytime hours. “I have more free time,” he said. “My wife works 8 to 5 — a lot of
Just so I can say I told someone, great additions to that compilation's B-side disc would have been the instrumental “Alexa de Paris” and the delightfully playful “Love or Money” (sometimes written with a heart and a dollar sign on the appropriate side
Much of the compact's personality comes from its angular visage and massive, scowling quad headlamps, which give the impression that the Sonic is either deep in furious thought or on the verge of eating your cat. It's kind of like a less cuddly version
DISC Personality Types and Your Sales Message
The DISC personality types and how it affects everything we do fascinates me! When you are setting up a marketing campaign it is VITAL that you take your target’s market personality type into consideration and have something for everyone.
What Are The DISC Personality Types
The DISC actually represents 4 kinds of people, D for dominance, I for intuitive or social, S for steady and stable, and C for compliance or structure and organization.
We are all one or more of these personality types and that determines how we receive marketing messages and react to the world! So how does this effect the small business owner with their marketing?
Selling to each type requires that you talk in a language that they will respond to. The words that you use matter A LOT and will determine how your message will compel them to buy or work with you.
Here are some real life examples…
Selling Fitness Services
Let’s start with how to sell an exercise class. Each personality type has a need for different kinds of motivation and you better have something for everyone in there.
D Marketing Message – D’s are concerned with winning and are very goal motivated. Talk to them about meeting their fitness goals, challenging yourself and being better. I Marketing Message – I’s are social creatures and want to be with their friends and other people. Talk about how you are all in it together and how fun it will be to this together. S Marketing Messages – S’s are stable and steady so you can pull on their heartstrings. Explain that exercise can help you be there for your kids or your family. You can even say that they can bring a friend to help HER! C Marketing Messages – C’s need to know that you have a plan and structure. They want to know all the details of what you are going to be doing. Tell them that they will get a handout to take home.Selling Real Estate
Selling real estate seems to be pretty straight forward, but each type of personality will “hear” something different in what you say.
D Marketing Message – D’s will want to know that they can sell or buy fast. Your sales message can include REALLY strong words like winning, making the most money, taking less time. Simple, fast and easy and great sales words for D’s.Disc Personality Types - Bookshelf
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